A new award-winning coffee! This elegant coffee recently won a spot in the top ten at the Land of Diversity Coffee Competition among thousands of Colombia’s top coffee lots. Our Domingo Torres Geisha is a classic representation of what makes the Geisha/Gesha variety so special and yet is also quite affordable when compared to other Geisha top lots. It’s crisp and silky with tasting notes of jasmine, mimosa, white grape, and pomegranate. While at once classically Geisha-esque, it also continues to build and build as it cools for a transforming coffee experience. We recommend snagging a bag today!
Land of Diversity. Our founder and 30-year coffee veteran Michael Johnson headed to Colombia in October for the country’s renowned Land of Diversity Coffee Competition. The best Colombian coffee producers send their best coffees to this competition and among the Land of Diversity winning coffees was a standout that caught Michael’s attention: Our Domingo Torres Geisha. Domingo Torres took Colombia by storm last year when he garnered the highest ever price paid for a Colombian coffee during the Land of Diversity auction at over $120.50 per pound. He continues to push out amazing coffees like this special lot from his farm El Roble.
About the Producer. Domingo Torres has quite the story to tell. Not only is he a Tsunami survivor (washing ashore and surviving a Tsunmai that caught him and his fishing partner by surprise after a 7.9 magnitude earthquake in Cuaca, Colombia), he also is risk taker. After working odd jobs in Venezuela and Colombia, Domingo eventually landed a mining job that allowed him to save enough money to buy a plot of land in Colombia. With no previous farming experience, Domingo and his family transformed their land into a coffee farm. What Domingo lacked in experience he made up for in will and determination. After several years of coffee growing and many learning curves, he bucked local tradition/advice by swapping out disease resistant coffee varieties with more finicky and fragile, yet higher quality, varieties like Geisha/Gesha. Thus, began his journey into specialty coffee.
About the Variety. The Geisha/Gesha variety is a coveted coffee variety originating in the Gori Gesha Forest of Ethiopia that is known for producing a highly floral and sweet cup of coffee. It’s also known for garnering record-breaking price points, the latest top scoring Panama Geisha/Gesha earning $10,013 per kg (or $4541.83 per pound) for green coffee. Its stunning and unique cup profile, coupled with its high selling price point and exclusivity, make this variety one of the most prestigious in the world.
Learn more about JBC, five time Good Food Award winners and named one of the best coffee roasters in the U.S. by Forbes and Gear Patrol with over 340 90 plus rated coffees at the Coffee Review. The Chicago Tribune called JBC one of Wisconsin’s standout roasters and the Daily Meal said our espresso will elevate your mornings. We are focused on quality-driven, sustainable coffees.
