New! Noé Misael Villatoro Guatemala

We are so excited to introduce this lovely coffee. Our new Noé Misael Villatoro Guatemala is so jammy and winey, with a super pleasing candy-like sweetness. It comes highly recommended from the JBC cupping team, who also say it’s berrylicious and effervescent. We taste blackberry, watermelon, vanilla, purple grape, and lots of big mixed berry notes. A Caturra variety, this single producer, single variety microlot is definitely not your average Guatemala coffee. We suggest snagging a bag soon!

This special microlot comes from farmer Noé Misael Villatoro who grows coffee in the Huehuetenango region of Guatemala. Known for producing some of the best coffees in Central America, this region is extremely diverse with a climate and altitude that lends itself to superior coffee production. This microlot is part of a program by our friends at Cafe Imports to isolate out exceptional small lots of farm-specific coffees in order to even further elevate the coffee quality coming out of the region and reward the farmer with higher prices for their coffee. It’s a win-win. We get an even better cup of coffee from a region already producing lovely cup profiles and the grower gets recognized for their efforts and rewarded financially.

Learn more about JBC, six time Good Food Award winners and named one of the best coffee roasters in the U.S. by Forbes and Gear Patrol with over 340 90 plus rated coffees at the Coffee Review. The Chicago Tribune called JBC one of Wisconsin’s standout roasters and the Daily Meal said our espresso will elevate your mornings. We are focused on quality-driven, sustainable coffees.

Unparalleled quality, a human story, and sustainability – that’s our coffee philosophy.

Unparalleled quality. We won’t buy a coffee unless we know that it will inspire you.
A human story. Often times a producer’s story gets lost in the coffee supply chain. It’s our focus to provide a seed to cup experience, honoring everyone involved.
Sustainability. We purchase sustainable coffees directly from producers and through brokers who share our goal of making coffee a sustainable commodity. Financially and environmentally, the coffees we purchase seek balance.