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New Coffee! Cruz Loma Ecuador

Sidra coffee variety

Single lot: Sidra coffee variety!

Every time we taste a coffee from Finca Cruz Loma, one word comes to mind: elegant. We cannot say enough good things about this washed Sidra lot from the award-winning farm Finca Cruz Loma. This lot, composed solely of the coveted Sidra variety, boasts bright fruit notes coupled with a sparkling acidity and a refined sweetness that truly creates an immaculate cup of coffee. The list of fruit and floral notes we found in this coffee was immense: white grape, orange blossom, jasmine, lemon basil, pink lady apple, tropical fruit, Apple Jacks, strawberry creamsicle, pineapple, and cardamom. It’s an exquisite cup of coffee that comes highly recommended from the JBC cupping team.

Farm level information. This special coffee is a washed coffee from Pichincha, Ecuador, produced by wife and husband team Maria Alexandra Rivera and Galo Morales, along with their extended family. They grow coffee on their 350-hectare plot in San José de Minas, a small town in northwestern Pichincha. Everyone in the family plays a critical role in coffee production and together the family is constantly pushing boundaries and striving for better results. The family describes their farm as a sort of paradise, if you will, where the temperate, tropical climate allows for a large variety of flora to thrive. The family intercrops their coffee lots with guanagana (soursop), corn, beans, and a wide variety of citrus plants. Finca Cruz Loma took first place in 2021 in the prestigious Taza Dorada, a coffee competition in Ecuador focused on rewarding the best coffees in the country. They took 3rd place in the 2020 Taza Dorada and have been represented in multiple regional and national barista competitions. They continue to push out lovely and refined coffees year after year.

Learn more about JBC, five time Good Food Award winners and named one of the best coffee roasters in the nation by Forbes and Gear Patrol with over 340 90 plus rated coffees at the Coffee Review. The Chicago Tribune called JBC one of Wisconsin’s standout roasters and the Daily Meal said our espresso will elevate your mornings. We are focused on quality-driven, sustainable coffees.

Unparalleled quality, a human story, and sustainability – that’s our coffee philosophy.

  • Unparalleled quality. We won’t buy a coffee unless we know that it will inspire you.
  • A human story. Often times a producer’s story gets lost in the coffee supply chain. It’s our focus to provide a seed to cup experience, honoring everyone involved.
  • Sustainability. We purchase sustainable coffees directly from producers and through brokers who share our goal of making coffee a sustainable commodity. Financially and environmentally, the coffees we purchase seek balance.